Change happens. How you navigate it is a choice.
People strategy with intention — for the companies building something that lasts, and the people making big decisions inside them.
15+ years making the hard people calls at startups.
Cassie Bradley has been Head of People three times over — at startups going through hypergrowth, global expansion, layoffs, and leadership transitions. She's made the hard calls, built the infrastructure, and coached the leaders. She knows what works because she's had to figure it out in real time.
She works with a small number of companies and individuals at a time. Not because she can't take on more — because this is how she does her best work.
One practice. Two very different clients.
Whether you're scaling a company or navigating a career moment — the work is the same. Honest, experienced, and on your side.
Fractional & project-based people leadership
Fractional HR leadership, people projects, and on-call advisory — for startups that need senior people expertise without a full-time hire.
- Fractional / interim HR leadership
- People projects — comp, performance, leveling
- On-call advisory for founders
Honest, insider HR support — for you
Offer and severance review, parental leave coaching, career coaching, and HR leader support — for people navigating the moments that actually matter. The HR Business Partner you always deserved, finally on your side.
- Off the Record: offer & severance review
- Parental leave planning & coaching
- Career & HR leader coaching
From founders, executives, and people navigating big decisions.
"Cassie is an amazing partner to the business and truly leads by example. She is both strategic and detail oriented — a full cycle HR leader with direct experience across recruiting, compensation, talent management, and leadership development."
"Her ability to deliver calm and clarity in moments of tension — coaching around compliance, two contract negotiations, and benchmarking data — was incredibly helpful. I had an expert in my back pocket, guiding me through every opportunity."
"She could be deep in the mechanics of a complex employment matter and advising on organizational design in the same day — and never lost the thread at either altitude. A genuine thought partner."
Let's talk about what you're navigating.
Discovery calls are free, honest, and no pressure. Sometimes the right answer is "not me" — and I'll tell you that too.
Get in touch